The Forever Bracelets were designed from the cheapest materials, but are marketed and sold as a high-end product to increase both sustainability and profit. Made from zip ties coated in gold paint, the bracelets are sold as a pair, symbolizing the strength and resilience of the bond that zip ties form. As the intention is for the bracelet to never be removed, the packaging is designed to be single-use, but is still mounted in a thin acrylic sheet for a high-end appearance in store.
